HÄCKI MARKET

The Brief

For Häcki Market Munich, Julian and Jonas Bachmann worked with the initiators to develop the concept and visual identity of a new urban market and culture format. In the Säulenhalle at Munich’s Hackerbrücke, design, art, music, food, and urban culture came together.

The task was to make it more than a classic market: an independent brand and a temporary meeting place for creatives, exhibitors, musicians, and visitors. The result was a format somewhere between design market, festival, exhibition, and night event: open, experimental, and closely tied to its unique location.

The Design

The visual identity thrives on a deliberately playful mix of collage, illustration, photography, and typography. Historical engravings and figures meet bright fields of color, handwritten elements, rough paper textures, and specially created little “Häcki” creatures.

The Hackerbrücke bridge and the Säulenhalle also became recurring graphic motifs. The result was not a rigid corporate identity but a flexible visual world that could be recombined again and again.

The style carried through posters, flyers, event media, and merchandise: headstrong, humorous, and deliberately a little imperfect.

The Context

The Häcki Market was launched in 2015 in the Säulenhalle on the former post office grounds at Munich’s Hackerbrücke. For a short time, the project created an open space there for small labels, artists, designers, musicians, food concepts, and audiences.

In a city with fewer and fewer freely available spaces for independent culture, the market saw itself as a platform for encounters and new ideas.

For JAYS, the project still stands for an approach that thinks concept, design, communication, and atmosphere together, and lets a place and an idea grow into a cultural identity of its own.