Women’s and human rights in India, supported by missio Munich.
The Brief
For missio for life, the international education project of missio Munich, Julian and Jonas Bachmann took on two different tasks: the visual design of the website and blog and the editorial concept and production of a DVD.
The film documentary focused on the lives of women in India, especially those from the most disadvantaged groups in society. Their personal stories, the discrimination they face every day, and the concrete help missio provides on the ground were to be made visible. Two projects with one shared task: reaching people, informing them, and opening up new perspectives.
The Design
Making complex topics understandable without oversimplifying them. For the website and blog, we developed a visual language that brings together information, personal stories, and social questions.
The DVD called for a different approach: editorial research, dramaturgical structure, and sensitive storytelling. Not abstract numbers or statistics, but the people themselves were meant to be at the center. What mattered most was treating their life stories with respect, without sensationalism and without false pathos. Design and editing as two sides of the same communication task.
The Context
What is a human life worth? And who decides? Questions that take on a special urgency in light of the reality many women in India live with.
Poverty, gender discrimination, and the consequences of the caste system shape the everyday lives of many people. Women from particularly marginalized communities fight for education, self-determination, and social recognition. missio supports local initiatives that offer protection, counseling, and new prospects in life. For us, this work was therefore more than a classic design commission: an intense encounter with other worlds, and with the question of what communication can actually achieve.
Jays: Branding • Event • Marketing • Design
