WEISSE NACHT

An elegant downtown
festival in white.

Marienplatz Weilheim at night from above: the illuminated White Night festival
Sidewalk sign with “White Night in Weilheim” poster in the sunlight
The Brief

The Weilheim Downtown Initiative (Aktionskreis Innenstadt Weilheim) commissioned JAYS to design the visual identity for the White Night. The goal was to capture the special atmosphere of the evening, somewhere between good food, encounters, and summery ease.

The Design

The starting point was the idea of an elegant town-center festival in white.

The poster, social media, and print materials pick up on this idea, combining a Mediterranean mood with clear, contemporary design.

The Context

For one evening, downtown Weilheim turns into a shared space for experiences. The design was meant not to explain this atmosphere, but to anticipate it: calm, inviting, and with a touch of dolce vita.

Guests in white clothing under colorfully lit trees at the White Night Weilheim
Group photo of the organizers in white with White Night Weilheim posters
White Night posters in shop windows and on sidewalk signs in Weilheim
Black-and-white photo: people in white dancing in the old town of Weilheim
White Night Weilheim postcard with an illustrated couple dressed in white
Postcard with an illustrated city map of Weilheim for the White Night

Jays: Branding • Event • Marketing • Design

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