See your town with new eyes. Open the doors!
The Brief
The Office for Business Development, Culture & Tourism of the Town of Weilheim commissioned JAYS to create the visual and editorial identity of the Weilheimer EntdeckerTour 2025 (Weilheim Discovery Tour). The task: to bring 37 different companies, institutions, associations, and cultural venues together for one shared open house day. The goal was to turn the wealth of offerings into an inviting, easy-to-navigate, and communal town experience for families, newcomers, urban explorers, job seekers, and anyone who wants to get to know Weilheim anew.
The Design
We developed a modular wayfinding system that combines information and the joy of discovery. A sunny yellow, red signpost accents, clear station numbers, and small individual icons guide visitors through the program flyer, station overview, bus schedule, and website. Each station got a concise title and a short text that sparks curiosity. And so 37 individual offerings became one coherent tour: clear enough for planning, lively enough for spontaneous discoveries.
The Context
After its successful premiere in 2018, the EntdeckerTour returned in 2025 for a second edition. It opened up workshops, studios, social institutions, companies, cultural venues, and public institutions that usually remain hidden. A free shuttle bus connected the stations every 20 minutes. The design system makes this diversity visible as a whole: Weilheim appears as an open place to live, work, and learn, a town that opens its doors and turns encounters into its true attraction.
Jays: Branding • Event • Marketing • Design
