Anansi Tattoo Magazine

The Brief

For many years, Julian and Jonas Bachmann were the team behind ANANSI MAGAZIN, the magazine of Anansi, the well-known tattoo company (familiar to many from German TV channel ProSieben). Together, we created a magazine with an unmistakable signature, in both writing and design.

Original features, personal portraits, and life stories instead of interchangeable magazine filler. Every piece was meant to be as unique as the people and their tattoos: surprising, headstrong, sometimes profound, and always full of life.

The Design

Wild, collaged, playful, and driven by a love of experimentation. Photography, illustration, historical finds, raw textures, and the widest range of typefaces fused into ever-new visual worlds.

Every article got a visual identity all its own. Nothing off the shelf, no ready-made templates, no AI or text generators. Everything was made by hand, from the first idea to the final collage. As individual and one-of-a-kind as a tattoo itself. And above all: made with an incredible amount of joy.

The Context

From ancient gods to football World Cups to gangster tattoos: the range of topics in ANANSI MAGAZIN knew hardly any limits. Our stories took us around the world, through cultures, eras, and ways of life.

And it was always about the big human questions, too: courage, choice, fear, belonging, and identity. Because behind every tattoo, there is a story.

And so the magazine became a wild journey through art, culture, and psychology, driven by curiosity, humor, and a deep passion for storytelling.