A map that helps Weilheim find shelter from the heat
The Brief
For the town of Weilheim, the brothers JAYS developed the “Map of Cool Places”, a communication tool for coping with hot summer days and adapting to climate change. The goal was to show residents, in a clear, accessible, and friendly way, where in town they can find shade, cooling, and a moment of rest. The map marks shady green spaces, playgrounds, drinking fountains, bodies of water, public buildings, and other places of retreat. It also offers ideas for experiencing Weilheim mindfully, comfortably, and healthily, even on the hottest days.
The Design
The design brings information, illustration, and atmosphere together into a visual identity of its own. Alongside the cartographic orientation, small narrative elements play a central role: the characters Pfiff, Samira and Benni the dog, with his green climate nose, playfully guide readers through the topic and make the map especially approachable. The result is not a dry information flyer but a friendly medium with a strong sense of identity and real recognition value. Color, imagery, and tone deliberately aim for closeness, lightness, and clarity, fully in line with the sustainable communication approach of JAYS, which turns complex topics of the future into clear, human, and inviting form.
The Context
The Map of Cool Places is part of “Draussen mit Pfiff”, a communication project developed by JAYS that helps cities, towns, and districts make climate and sustainability projects visible, understandable, and alive. Through characters, stories, maps, campaigns, and media formats, the project creates emotional access to topics such as heat protection, urban greenery, and quality of life. The work is also embedded in our broader City Zoom offering, through which JAYS supports sustainable urban development with consulting, concept, and design. The Weilheim map shows how climate adaptation can become more than information: a tangible piece of lived urban culture.
Jays: Branding • Event • Marketing • Design
