The Georgian Film Festival
The Brief
For the TEA CUP Film Festival, Julian and Jonas Bachmann created a one-of-a-kind visual identity, from logos and posters to festival programs and on-site design.
The festival is the brainchild of Tea Robakidze-Brown and Ketevan Krause, two Munich-based cultural organizers and longtime friends of ours.
Their idea: bring Georgian cinema to Germany, open up new perspectives, and bring people together through art and film.
Our job was to give this deeply personal project a look all its own: charming, confident, and full of thoughtful little details.
The Design
A cupful of cinema. It all started with a playful take on the name TEA CUP: a handful of expressive symbols, bold typography, and a visual language that mixes cinematic artistry with a wink of humor.
Black, white, gold, and an unexpected splash of red set the tone. Film strips, illustrations, and the beautiful shapes of the Georgian alphabet became recurring motifs throughout the design.
From oversized festival posters to carefully designed film programs, we created a flexible identity full of character that balances clarity with a spirit of experimentation.
The Context
Georgia has a rich film tradition and a turbulent history. Its films tell stories of freedom, social change, identity, and the contradictions of everyday life. They’re often poetic, unconventional, and surprisingly funny. In 2017, TEA CUP presented “Georgian Film Today” at Munich’s Monopol cinema and Babylon in Berlin.
The screenings sparked conversations, connections, and lasting friendships across cultures. Over the years, the festival kept growing and brought new Georgian stories to German audiences. For us, TEA CUP is more than a design project. It’s a perfect example of how friendship, passion, and one simple idea can grow into real cultural exchange.
Jays: Branding • Event • Marketing • Design
