A light art festival at Frisco Commons Park in Frisco, Texas, USA.
The Brief
For a light art festival in Frisco, Texas, JAYS created the entire visual identity. With a moth as the central design element, we developed a contemporary festival look – from the logo and promotional materials to signage, wayfinding, and merchandise. The result was a cohesive visual experience that brought everything together for more than 5,000 visitors.
GESTALTUNG
The artwork was inspired by the idea of seeing the world through the eyes of an insect. Fluorescent colors, glowing contrasts, and a touch of magic transformed the festival grounds into an extraordinary world of light and imagination – inviting visitors to see things differently and immerse themselves in art.
The Context
One of the highlights was watching the artists interact with our artwork. The logo even became a spectacular entrance arch, turning into one of the festival’s defining landmarks. Equally impressive were the imaginative reels created by Mona from Berlin, who brought our designs to life in motion and captured the unique atmosphere of Nocturne.
Jays: Branding • Event • Marketing • Design
