Coworking, coaching and New Work in Weilheim and Landsberg
The Brief
For HeimatOffice in Weilheim and Landsberg, Julian and Jonas Bachmann co-developed the concept and visual identity of a new kind of workplace: coworking for everyone who no longer wanted to commute to Munich every day, complemented by coaching, workshops and New Work consulting. Together with Weilheim-based NSBE AG and the local business development agency, it grew into more than an office – a platform for good work in the region.
The Design
The logo distills the idea into pictograms: two desks facing each other, topped by a clock and books. The campaign “Commuting is history” places two empty chairs in unexpected settings – on a beach, beneath an open sky. From posters and opening flyers to signage, tote bag and the “New Work Book”, the result is a calm, warm identity between home and future.
The Context
After launching in Weilheim, a second location opened in Landsberg on 1 August 2019. The HeimatOffice Regional project, which linked work with local development, was a finalist for the 2021 XING New Work Award in the “Visions for the Future” category – an example of how work can fit back into life instead of crowding it out.
Jays: Concept • Branding • Campaign • Design
