Wind power for renewable energy
The Brief
For Eversoon, the JAYS brothers built a brand around a new generation of vertical wind turbines. The goal was to position the technology not as a technical product in need of explanation, but as a future-proof, sustainable energy solution. From naming, corporate identity, and corporate design to brochures and communication materials, the result is a distinctive brand presence that combines technical innovation with clarity, trust, and a long-term vision.
The Design
At the heart of the design is the idea of an energy that renews itself, again and again. Even the name Eversoon combines future, permanence, and movement. The claim FOREVER NATURAL POWER carries this thought further. The logo draws on rotation, wind, and cycles and turns them into a symbol of infinity. Reduced typography, calm natural colors, and clear imagery bring technical precision and sustainability together in a premium, modern brand world.
The Context
Eversoon shows that renewable energy doesn’t have to be mere technical infrastructure; it can become a natural part of modern living spaces. A special moment was the appearance of an Eversoon turbine in the international film The Way, My Way by director Bill Bennett. It made the product part of a visual story far beyond classic corporate communication, and made the connection between technology, attitude, and the future visible in a very special way.
Jays: Branding • Event • Marketing • Design
